Physically Thriving Nutrition & Fitness

Redefining Health Through Strength & Sustainable Wellness

About me

Juanine Moore

Living with fibromyalgia and gut issues myself, I spent years deep diving into the science of nutrition to find improvement, and after experimenting with diet and exercise, I have finally found a way to better manage my symptoms and feel like I am finally thriving again.

About me

Healing through nutrition and movement

I had the revelation that many of the illnesses and metabolic issues we struggle with start at a cellular level, in the mitochondria. If we can support our mitochondria to function optimally, through nutrition and movement, we can start the healing process. We need to think metabolically, not restrictively. It’s about nourishing your body to function rather than depriving it. We need to shift our focus to what we can include to nourish ourselves better for where we are in life.

Coaching Approach

Body composition

The muscle is our longevity organ, so we need to look after it. Women were sold the idea that they have to be skinny to look good, and I want to tell you that you need to be healthy to look good. I believe so many health issues stem from low-calorie diets, not to mention adding in hours of cardio on top of that. I would like to propose that being healthy and strong is the new sexy.

Slow is fast, small is big

The focus is on long-term, sustainable changes — not quick-fix diets or drastic transformations. Small, consistent adjustments lead to meaningful, lasting results that improve your health for life.

Health Over Aesthetics

Your health matters more than the number on the scale. Muscle gain, balanced hormones, improved energy, and a healthy metabolism will serve you far beyond temporary weight loss.

No Fad Diets, No Starvation

Say goodbye to restrictive, unsustainable diets. You’ll learn to nourish your body with satisfying, nutrient-dense meals — no hunger games, no guilt, and no villainizing food groups.

Focus on Metabolic Health

Muscle is the longevity organ. Strength training and good nutrition improve body composition, metabolic health, and overall resilience — adding not just years to your life, but quality years.

Personalized, Manageable Changes

No one-size-fits-all here. We’ll work together to create realistic, tailored habits that fit your life and goals. Small shifts = big, lasting impact.

Nourish Your Relationship with Food

You deserve a positive, guilt-free relationship with food. I’ll help you let go of food fear, enjoy treats mindfully, and focus on fueling your body because you love it, not to punish it.

“Do it because you love yourself, not because you hate your body.”

Ready to Thrive?

Are we the right fit for your journey?

If you are looking for a quick fix to a long-term problem, then Thrive is possibly not the best fit for you. If however you are struggling with any of the following, it is worth arranging a free consultation to further discuss your unique situation.

Fat loss
We all want a low body fat percentage and to look great in a bikini, but weight loss can be a very real battle for some of us and looks different for everyone. I am sure if you have made it this far, you have already tried different weight loss approaches on your own without seeing the desired results. I can help you make the necessary adjustments to lose fat healthily and assess what is hindering your progress.
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Weight Loss Plateau
You may have made changes to your diet to lose weight, but have reached a plateau and even though you have now reduced your calories further and feel like you are starving yourself, you are just not losing weight. Perhaps I can help find out why you have reached this plateau and find ways to overcome it healthily without leaving you feeling hungry.
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Body Recomposition
The scale doesn’t tell the full story. Not all weight gain is bad, and not all weight loss is good. I focus on body recomposition — building muscle, improving metabolism, and creating a stronger, healthier you, regardless of the number on the scale.
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Menopause
Women’s health needs evolve with age. From your twenties to post-menopause, your body changes — and so should your nutrition and fitness approach. I’ll help you navigate these phases with tools and guidance to support your health now and in the future.
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Fibromyalgia & Chronic Pain
I’m not a doctor and can’t treat illness or disease, and I’ll always encourage you to consult your healthcare professional first. What I can do is share nutrition and fitness tools that have helped me when little else did. Managing my own fibromyalgia symptoms taught me the power of lifestyle changes, and while everyone’s different, focusing on nutrition and movement made a life-changing difference for me.
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Unhealthy Relationship with Food
The longest relationship we have here on earth is with food, and so often it can become unhealthy for so many different reasons, I can walk a road with you to help restore this vital relationship. (Please note that I am not a doctor and I do not treat eating disorders. I would advise you to seek professional help if you are battling with an eating disorder of any kind.)
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Education & knowledge
Sometimes we just do not have the information to make better choices, even when we want to, and at times we seek the internet to make the best choices just to leave feeling even more confused when faced with a lot of misinformation and contradicting theories from all the noise that is out there. I can give you the simple guidelines you need to make the best choices without overthinking it or feeling fearful of making the ‘wrong’ nutrition and fitness choices.
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“If you fixate on ‘the look’, your health will suffer. If you focus on your health, looking good will be a side effect.”

Choose your perfect plan

What Does My Program Look Like?

The first step would be to do a free consultation to find out if Thrive Nutrition & Fitness is the right approach for you. During this consultation, I will assess your needs and truthfully advise whether I can help you with your goals or not. This consultation is done either in person or via a video call.

Thrive Transformation

Thrive Transformation

3-Month personalised coaching with weekly & bi-weekly check-ins, lifestyle habit building, nutrition, strength, and wellbeing support.

R1300

Once-off Transformation

Reset & Refocus

Once-off consult with a follow-up,
tailored guidelines and actionable next steps for your health journey

R700

Add-Ons

Momentum Support

Ongoing coaching and accountability after your program.

1 Month: R400

3 Months: R900